Required prerequisite knowledge

High school certificate, One year higher education, English proficiency.

Recommended prerequisite knowledge

High school program, Organisation and Management course.

Relevance within study programme

Mandatory course in bachelor's degree in economics and administration and in innovation and management.

Introduction

A modern manager must be able to see and plan for the future of organization. Manager's main functions include monitoring, analyzing and evaluating everything that the organization needs to achieve long-term goals and objectives. Therefore, the Strategic Management discipline, which gives students an understanding and the necessary knowledge and skills for the formation, selection, analysis, implementation, evaluation, and management of organization strategies, is needed to train a modern manager. However, modern working conditions in the markets require increased attention to the state of the environment and social factors that are included in this discipline. In addition, the digitalization of management processes makes it necessary to include in the discipline and issues of using business intelligence for the strategic management of an organization.

Learning outcomes descriptors

After completing the course, the student has the following learning outcomes:

Knowledge

Students

• realize what is strategy, strategicmanagement and why organisation needsthem
• understand the approaches tostrategic management, the ways todefine the vision, mission, goals andstrategy of organization, conduct internaland external research using well-knownmethods and tools for situationalanalysis.
• recognize the difference betweenstrategy as a plan and strategy as apattern
• explain how strategy processes can bemanaged and influenced through thedesign of vision, goals, assignments,principles and ethical guidelines
• understand the relationship betweeninnovation and strategy and betweenresources, competencies and strategy
• describe important management andethical challenges in the strategy subject
• know how to evaluate, implementand govern a strategy
• understand the goals and a role ofsustainability and corporate socialresponsibility in managing organization
• know how to use the tools of Businessintelligence in strategic management andrealize the prospects of strategicmanagement

Skills

Students

• can define the vision, mission, goalsand strategy of organization, conductinternal and external research using well-known methods and tools for situationalanalysis (5C, SWOT, PEST, etc.)
• can determine a view of the future,develop different strategies, evaluate andchoose a strategy
• can see the relationship betweenorganizational structure, organizationalculture and choice of strategic maindirection
• describe different business models,understand and evaluate the businessmodel in a specific business
• can analyze and understandingstrategic choices at the business unit leveland group level
• understand the relationship betweenstrategic choices and strategyimplementation
• see the ethical consequences ofdifferent strategic choices
• formulate a change-oriented strategyand describe specific development needsto realize the strategy
• can set the goals and develop astrategy considering sustainability andcorporate social responsibility
• can evaluate, implement and govern astrategy and use the tools of Businessintelligence in strategic management

General competence

Students

• is able to apply the knowledge and skillsto take part in the development of a widerange of organizations
• can demonstrate analytical abilities andhave a professional breadth that makesthe candidate well equipped to meetchallenges in working life and have agood basis for admission to master'sstudies at home and abroad
• can integrate reality, values andprofessional ethical reflection

Content

• The nature of strategic management.
• The classical approach to strategicalmanagement.
• Situational analysis.
• Strategy formation.
• Strategy analysis and choice.
• Strategy implementation.
• Strategy evaluation and governance.
• Business ethics. Sustainability. Corporatesocial responsibility.
• Strategic management and Businessintelligence.
• Strategic management in perspective.

Teaching and learning methods

Lectures, presentations, seminars, group work, dialogue in plenary and self-study. The teaching will be based on key challenges/problems in the subject area (problem-based teaching) and cases.

Scope

280 hours.

Coursework requirements

The following coursework requirements must be approved before the students can present themselves for the final assessment:

1. Making an individual 15 minutes oralpresentation on one of the theoretical pointsof course

2. Preparing a written case of 5 pages on oneof the practical points of course

Grading, coursework requirements

Approved/disapproved

Final assessment

Oral examination 30 minutes per student, 48 hours preparation time.

Grading, examination

The oral exam is assessed with graded grades A to E for pass and F for fail.

Permitted aids under examination

All

Assessment language

Ukrainian

Course evaluation

The course is evaluated according to the quality system for NLA University College.