Strategic Management

After completing the course, the student has the following learning outcomes:

Knowledge

Students

• realize what is strategy, strategic management and why organisation needs them
• understand the approaches to strategic management, the ways to define the vision, mission, goals and strategy of organization, conduct internal and external research using well-known methods and tools for situational analysis.

• recognize the difference between strategy as a plan and strategy as a pattern
• explain how strategy processes can be managed and influenced through the design of vision, goals, assignments, principles and ethical guidelines
• understand the relationship between innovation and strategy and between resources, competencies and strategy
• describe important management and ethical challenges in the strategy subject
• know how to evaluate, implement and govern a strategy
• understand the goals and a role of sustainability and corporate social responsibility in managing organization
• know how to use the tools of Business intelligence in strategic management and realize the prospects of strategic management

Skills

Students

• can define the vision, mission, goals and strategy of organization, conduct internal and external research using well-known methods and tools for situational analysis (5F, SWOT, PESTEL, etc.)
• can determine a view of the future, develop different strategies, evaluate and choose a strategy
• can see the relationship between organizational structure, organizational culture and choice of strategic main direction
• describe different business models, understand and evaluate the business model in a specific business

• can analyze and understanding strategic choices at the business unit level and group level
• understand the relationship between strategic choices and strategy implementation
• see the ethical consequences of different strategic choices
• Formulate a change-oriented strategy and describe specific development needs to realize the strategy
• can set the goals and develop a strategy considering sustainability and corporate social responsibility
• can evaluate, implement and govern a strategy and use the tools of Business intelligence in strategic management

General competence

Students

• is able to apply the knowledge and skills to take part in the development of a wide range of organizations
• can demonstrate analytical abilities and have a professional breadth that makes the candidate well equipped to meet challenges in working life and have a good basis for admission to master's studies at home and abroad

• can integrate reality, values and professional ethical reflection

• The nature of strategic management.
• The classical approach to strategical management.
• Situational analysis.
• Strategy formation.
• Strategy planning and implementation.
• Corporate Governance and Ethics.
• Sustainability. Corporate social responsibility.
• Strategic management and Business intelligence.
• Strategic management in perspective.

The following coursework requirements must be approved before the students can present themselves for the final assessment:

1. Making an individual 10 minutes oral presentation on one of the theoretical points of course

2. Preparing a written case (strategy) of 5-10 pages on the practical points of course